The team who convert work to play, customers to community and agency to collective
WELCOME TO PLAYMAKER CREATIVE CLUB
At Playmaker Creative Club, we don't just follow trends; we set them. We're here to curate bold, culturally charged experiences at the fast-moving intersection of sport and fashion. As a global powerhouse, our model isn't just competitive - it's revolutionary in an overcrowded agency landscape.
With a relentless commitment to merging cutting-edge cultural insights with both local and global perspectives, we amplify your brand's voice across the world. At Playmaker, we don't play the game; we redefine it.
The Club
The global agency landscape is shifting. We believe there’s a better way to work and play. The collective model means we handpick the perfect team for each unique project. Crafting an elite line-up of experienced talent based on their geography, skill set and cultural insights. Utilising our global network, we can work around the clock in most major cities, creating time and financial efficiencies throughout. No more square pegs in round holes and repetitive creative.
Our eclectic mix of talent ensures creativity that’s far from ordinary, propelling brands to the forefront of cultural conversations.
Whether you need a full-service creative and production solution or a bespoke white label star-studded project team, join the Playmaker Creative Club today and understand the future of the creative landscape.
The Field of Play
Playmaker Creative Club is a truly global collective. In 2025 alone the club has delivered projects in London, Chicago, Cologne and New York with future projects set for Paris, Madrid, Hamburg, Boston and Dubai.
The Playmaker clubhouse is located in London with a global network of over 250 specialists in creative, strategy, production and content.
We deliver projects of all scales to a client base predominantly in sport and fashion. We inject cultural relevance into every brief, converting customers into community. Using IRL moments as the catalyst for online virality.
We make our boldest moves when our clients allow space for fearless and disruptive thinking. We back up our daring creative with super reliable production, no matter the delivery or location.
We only work with seasoned team members who bring calming expertise and unflappable professionalism during pre-production and on-site.
Playmaker merges daring creative with industry-leading production.
Playmaker was established in 2024 by founder, Sam Ward.
Sam has 15 years of expert experience producing experiential, content, digital and product marketing campaigns for brands like Google, Gymshark, Snap, Manchester United and produced experiences at 3 x Olympic Games. Having worked for experiential agencies, in-house at £1bn+ brands and creating a brand experience division within a PR agency, Sam has a deep understanding of the brand marketing landscape.
A producer by trade, Sam has also been a creative and led events brandside at Gymshark and Snap. Never satisfied with copy and paste tactics, Playmaker was born out of equal parts frustration and inspiration.
Sam believes creativity should solve problems and be boldly simple - “If you can’t summarise your wildly creative idea into a sentence your parents could understand then you have failed. The process of creativity may be complex but the end product needs to be beautifully simple.”
Sam is also a mental health advocate and worked alongside the Lion’s Barber Collective for 2 years, helping educate barbers to spot the signs of poor mental health in their clients.
A keen sportsman all his life, Sam is in the position of being the target audience and the lead creative mind on Playmaker’s projects. This cultural relevance is a non-negotiable in every brief that comes through the door.
Sam’s values are taking ownership regardless of role; injecting creativity into every task and showing resilience and initiative. Just like all successful sports teams merging work ethic, skill and togetherness empowers you to overcome every challenge.
