Gymshark Deload Barbershop
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6.5 Million
Number of articles:
20 inc The drum, Retail Gazette, Aswell, Drapers, Evening Standard, Featured on GQs 10 coolest things
of the week
Highlights
Famous 5 #2 Campaign
The Project
Gymshark had the bravery to make an event knowing that mental health affected all of their community despite it not being fitness-related. We partnered with CALM, Curfew Barbers and Lions Barber Collective to create a safe space for men to get a free haircut and have an open conversation with one of the mental health first aid trained barbers. The dialogue around men’s mental health was and is extremely important and often overlooked. A career highlight for all involved.
The Space
The space was used to create mental health themed content, notably the Shits n Gigs podcast (if you haven’t watched, it’s side splittingly funny). The barbershop played host to an intimate evening panel talk with adventurer and Gymshark athlete, Ross Edgley, Amputee Athlete, Tyler Saunders, Tom Chapman - founder of Lions Barber Collective and mental health author.
Client Gains
Gymshark sold no product, had no discount codes and had no CTA for purchase. This meant the space could be wholly and truly authentic to the cause. The result was a huge boost in Gymshark across search engines, increased website and social traffic and a spike in indirect sales.
