Young LA x Myprotein
UK Link Up
The Project
FIBO is the largest fitness exhibition in Europe and Myprotein wanted to disrupt and stand out from the crowd. We created the Myprotein vault, an experiential moment that made the whole of FIBO stop and gather round the booth. Using top tier talent, bespoke production and a sound system Glastonbury would be proud of. We created a lifting cage, a meet and greet area, sampling stations and a retail zone to go with the iconic vault.
